The Future Of Content Marketing In 2024
There is already so much content on the internet and AI is just getting started.
So, how does your content stand out, continue to provide value, while driving revenue for your organization?
Ross Simmonds, a dynamic content practitioner and expert in the B2B tech space, came on the show to shares his insights on how to stay ahead of the constant content changes.
We discussed:
- Selfless vs. selfish content
- How to use AI to make your content better
- How to use customer insights and research to craft the right content
- How to turn one piece of content into dozens or hundreds of other pieces of content
- Why you need to market your content better
- And much more
Taylor Wells
Founder & Host @ GTM.news
Taylor has lived and breathed B2B marketing & go-to-market strategies for over 10 years at boot-scrapped & growth stage businesses. He thrives on building amazing customers experiences through what he calls the Selfless Advantage. This approach is an unconditional approach to marketing that helps people & positions your business as the obvious choice. He is the Founder & CEO of Potential Opportunity.
Ross Simmonds
CEO
Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global SaaS brands. Ross was named one of Atlantic Canadas Top 50 CEOs and one of the top marketers in the world by BuzzSumo and SEMRush. Ross is also a well sought out public speaker, an angel investor, and the author of multiple books.